French Marketing Vocabulary: 30 Words Every Marketer Should Know

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Last Updated: November 9, 2023

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Are you learning French while working or doing business in a French-speaking area? Want to know what is marketing in French? If so, you will find this list of 30 essential French marketing vocabulary quite useful. 

French Marketing Vocabulary

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I also offer an extended version of this blog post, (55 French words instead of only 30)  saved as a PDF  which you can print for daily use. The extended list is among the MANY free resources you can access when you subscribe to the newsletter. Click on the button below to subscribe!

French Marketing Vocabulary

à la modefashionable / trendy
attirerto attract
choisirto choose
compétitifcompetitive
coûterto cost
demi-tarifhalf-price
démodéoutdated
disponibleavailable
écologiqueeco-friendly
fiablereliable
gratuitfree
l'image de marquethe brand image
la gamme des prixthe price range
la promotionpromotion
le plein tariffull price
le prix de détailthe retail price
le prix du marchéthe market price
les biens de consommationconsumer goods
les biens de première nécessitécommodities
les produits manufacturésmanufactured goods
moyenaverage
proposerto offer
un prix planchera floor price
une bonne affairea bargain
une étiquettea price tag
une gammea range
une incitationan incentive
une marquea brand
une primea bonus
une réductiona discount

See also

If you want more articles like this,  check out the following:

French Terms Related to Business and Employment

The Ultimate Guide to French Business Culture

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French marketing words

Want to learn more French vocabulary? Check out this comprehensive French vocabulary e-book from the Talk in French Store. 

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Your turn!

Which among the words do you find most useful? Try to write some sample sentences in the comments section!

About the author 

Frederic Bibard is the founder of Talk in French, a company that helps french learners to practice and improve their french. Macaron addict. Jacques Audiard fan. You can contact him on Instagram

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